One of the most common questions we get from new clients: should we start with Google Ads or Meta Ads? The honest answer depends on your business model.
Google Ads Captures Existing Intent
Search campaigns put you in front of people already looking for what you sell. This tends to convert faster for service businesses and high-consideration purchases.
Meta Ads Creates Demand
Facebook and Instagram ads work well for visually driven products and impulse-friendly offers, reaching people before they’re actively searching.
Our Rule of Thumb
If people actively search for your service, start with Google Ads. If your product sells on visuals and story, start with Meta Ads. Most mature accounts eventually run both.
